What is Private Label Rights and What Are the Different PLR Rights?
When it comes to PLR, not all rights are created equal. While “PLR” is used as the generic term for all content available for private branding and distribution, there are restrictions and differentiations between the different categories of rights.
The legalities of Private Label Rights can be a little confusing at first, because what you can legally do to and with the content depends on the rights you have purchased or received. (Every PLR site should have the license or rights listed on the page when you’re buying so you’ll know what you’re getting before you invest.)
There are several main categories of rights:
Private Label Rights
If you purchase “private label rights,” you have the legal right to change the content (for instance, edit, put it in your “voice,” add graphics, change the order of the information, cut sections, etc.), put your name on the item as author, and to give it away or resell it for your personal profit.
The main limitation is that you cannot pass the rights you’ve purchased on to others. In other words, you can’t start your own Private Label Rights site, purchase a bunch of private label rights material, and offer it to customers for their PLR use. The copyright stops with you.
Unrestricted Private Label Rights
With unrestricted Private Label Rights, you can change the content, put your name on it as author, give it away or resell it for your personal profit, AND you can pass the rights on to others.
In other words, once you purchase or receive unrestricted private label rights, you can transfer those rights to others through purchase or giveaway, unless otherwise stated by the original author. (Please double check with the site where you make your purchase. Some Private Label Rights sites have been misusing this term recently.)
Resale Rights
With resale rights, you can resell the content for your personal profit, but you cannot change the content, add your name to it, or pass the rights on to others.
Master Resale Rights
I bet you can predict what this one is: With master resale rights, you can resell the content for your personal profit AND pass those rights on to others, but you (and anyone who purchases or receives the content from you) cannot make changes to the content.
If you have any questions about what rights you have received or purchased, check the rights section of the content. If you still aren’t clear on what you are allowed to do with that content, contact the original author to clarify any grey areas.
The last thing you want to do is to run afoul of the copyright law and end up distributing content in a way that is illegal. When in doubt, check it out!
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