PLR articles are a fun and easy way to jump-start your business towards greater profitability.
But as with all business tactics, there are some pitfalls to avoid. When you’re thinking about implementing PLR, avoid these mistakes:
1. Not customizing the information.
Let’s face it; a lot of people get lazy and publish the PLR content as-is. Even though experts (like yours truly!) recommend against it, and everyone declares that OF COURSE they’ll customize the content they purchase, they don’t.
In fact, I’d go as far as to say that MOST people don’t. That’s bad for them because they’re not getting the most from their PLR investment, but it’s good for you; just a little effort on your part will put you head and shoulders above the other entrepreneurs out there who are taking the short cut.
2. Going low-ball.
Everyone wants to save money, but there’s such a thing as being smart about it. Buying 100 PLR articles for $5 may sound like a great bargain, but when you actually dig in and realize that very few of those articles are usable (they’re poorly written, on topics unrelated to your niche, or nearly indecipherable), you’ll realize you actually wasted money – and, more importantly, time.
Go with a high-quality PLR site with a great reputation, even if it costs you a few more dollars upfront. You’ll be much better off in the long run. (Plus, you don’t want to look bad by using unprofessional content.)
3. Using it improperly (wrong rights).
Not understanding what rights are legally yours is not just a mistake, it’s illegal. If you use PLR improperly, your site could be shut down, or you could be sued under copyright law. Talk about an expensive mistake!
Make sure you are clear on what rights you’ve purchased with your PLR content, and if you have any questions, clear them up BEFORE you publish the content.
4. Not fully leveraging PLR.
You might think if you’re using PLR on your blog or ezine, that’s enough. Well, it’s a start. But just think about all that content that you have at your fingertips, just waiting for your to rework it and turn it into something more! It’s a mistake to stop just with text and not move on to audios, videos, reports, podcasts, CDs, DVDs… the list (and the earning potential) goes on!
5. NOT using PLR at all.
Maybe the biggest mistake entrepreneurs make with regard to PLR is failing to use it. We’ve discussed how PLR can help you as a business owner, regardless of your niche or specialty.
If someone you trusted and admired gave you a piece of exercise equipment and told you it was their secret weapon to reaching a fantastic physique, chances are you’d at least check it out. The same is true for PLR: I’m telling you that it is a secret weapon in creating a fantastic business. So check it out!
PLR is not at all difficult to use, and the mistakes are relatively easy to avoid. When you know what your audience wants and you’re willing to put in a little time and effort to give it to them, you’re well on your way to PLR success.
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Sales and Marketing Strategist