Stretch your investment and learn how to customize PLR to create new content for your readers!
The biggest key to making PLR work for you is to adapt the content for your market and your style. Re-working PLR content can be as extensive or simple as you want it to be; you can completely rewrite it, or just make some minor changes. The important thing is that you change the content so it’s unique to you.
Here are five ways to customize PLR:
1. Add your own examples.
Let’s say you’ve purchased a set of PLR articles on list-building for online companies, and you want to edit them to be more appropriate for your market, which largely consists of accounting professionals.
You can add anecdotes and examples that refer to problems and issues accountants face. Suddenly, what was generic becomes more “you.” Or, if you purchase dog training articles, but your market is beagles, then adapt the articles to be suited for beagle owners – including examples.
2. Put it into your “voice”.
All writers have their own style, and you want to make sure that everything you distribute with your name on it sounds like you. Are you more formal or informal? Do you use large words or simple vocabulary? Do you tend to ramble a bit or get right to the point? Are you funny or serious? All these elements make up your style and your brand. Read through any PLR content and change the parts that just don’t sound like “you.”
3. Cut it apart, rearrange, and reformulate.
If you want to make sure everything you send to your market and put on your website is unique, restructuring PLR content is a simple solution. You can combine two articles together, or chop a larger one into several pieces.
Add some of your own content at the beginning and end of a PLR article, or just rearrange the order, changing up the transitions accordingly. For instance, in a PLR that was entitled “7 Ways to Finally Lose Weight” – you could switch around the numbers if you wanted.
4. Put it in new formats.
PLR is typically sold as text, but it doesn’t have to stay that way! Make an audio or video course from a special report, record it as a series of audios you make available on your blog, or use them video blog (vlog) entries. Record a series of audios, burn them to CD, and sell them as a physical product. The sky’s the limit, and you’ll appeal to people with different learning styles by changing up your delivery mechanism.
5. Take pieces out or add pieces in.
Just like restructuring a piece, adding or deleting content can make a piece of PLR content seem completely different. Turn a ten-page special report into a one-minute video, or make a series of five articles into a series of 30-second quick tips. Or do the reverse: Turn a short article into a longer report by adding content.
So, there you have it, five easy ways how to customize PLR that will help you get the most out of your investment.
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